Agoura was founded to help solve the rapidly growing power consumption problem of all LCD displays.  LCD displays
                           are ubiquitous in our lives and are becoming larger in virtually every application.  With this size increase, comes
                           increased power consumption.  TV energy consumption is now 10% of U.S. residential electrical energy load.

                           All of the major industrial economies are taking measures to regulate TV energy consumption, with an eye towards
                           improving the energy efficiency of TV's.  In the United States, both the EPA, with their Energy Star program, and the
                           California Energy Commission are introducing regulation to drive greater LCD TV efficiency in the United States.

                           The traditional absorptive polarizer in an LCD blocks 50% of the light in producing a single plane of polarization.  This
                           energy-robbing polarizer technology is very mature technology (>50 years old) and has no room for energy improvement.

                           Agoura has innovated an ability to manufacture a reflective, light recycling, polarizer on polymer film.  The Agoura
                           PolarBrite polarizer technology reclaims and recycles lost light and enables polarization with 75% efficiency instead of
                           50% efficiency.  This 50% efficiency improvement results in a significant energy savings and enables a 30% energy
                           savings in every LCD display.

                           The PolarBrite technology will be offered at the same price as the current energy absorptive polarizer and will thus enable
                            overall cost savings with lower lighting costs and power supplies.  In addition, the PolarBrite technology offers a better
                           viewing angle, offering a further improvement in one of the well noted shortcomings of LCDs.

                           Agoura will enable the LCD industry to make a big step forward in energy efficiency, improved margins, and improved
                           performance.

                           California Energy Commission.pdf 
                           California Energy Commission Site Information